featured: andi rivera
h3media | webdesign, branding, digital marketing
Andi Rivera is the founder and CEO of H3 Media, a boutique agency focused on website development, branding and digital marketing. Andi is also an award winning producer, having won an EMMY in 2019 for her production and copywriting work on a spanish language television commercial.
Can you tell us about your story before going into business?
I was born in Medellin, Colombia. My parents immigrated to the United States when I was five years old and grew up in Miami – so Latin culture is something that’s very important to me. I came to Atlanta in 1992 to attend college and like everyone else, fell in love with the city and decided to call Atlanta home. I worked for Cox Media Group and iHeart Radio for nine years, where I cut my teeth in the advertising world. After seeing a need to provide digital marketing to companies in the Latino market and for helping brands looking to reach Latinos, I realized I could be a bridge between both and opened H3 Media.
What are some of the challenges you had to overcome along the way?
I’m a single mother who started my professional life in the corporate world. As a Latina in Atlanta 26 years ago, that was a very lonely place at a time when professional Latinos were few and far between. Not only did I not have people who looked like me in leadership, but no champions that could help me move along the corporate ladder. When I finally got fed up with the corporate world and decided to go into business for myself, the next struggle was doing something that even my own family did not believe in it.
My mother has a second-grade education and speaks little English. She was a faithful employee for 30 years in the same company and because of that she was afraid of how I was going to earn a living. I did not have a support system to get feedback from, to sound off ideas, or to help me with the struggles. Just people who were scared for me and thought they encouraged me emotionally could do nothing more. I’ve mostly learned how to be a business owner on my own and after eight years, finally have the support and respect of my family. I’ve also had to do all of this as a single mom, without the safety net of a spouse’s income or the security of income from my day job. I went into business cold-turkey and if I don’t sell, I don’t eat and neither do my employees and their families. It’s a big responsibility. Being the first in anything is not easy, especially being the first person in the family to start a business.
What has been your proudest moment so far as a business owner?
Winning an Emmy for Best Commercial in 2019 was a powerful moment! The commercial was inspired by my mother, making it even more special.
What should we know about H3 Media?
We are a multi-cultural, award-winning, integrated branding and full-service advertising agency. We have the experience and proven results to back us up. We’ve helped to build top law firms and medical providers across the country to thrive and have a proven formula for penetrating Hispanic consumers anywhere in the United States.
BRAND BUILDING – Our talented creative team can take your idea and turn it into a beautiful expression of you business that extend beyond a logo to include forms, colors, fonts, language and strategy for reaching potential clients across communications platforms online to online.
WEB DESIGN – Today’s business priority is local and our focus is on connecting local businesses with local customers and it starts with good web design. Whether you need responsive page design, e-commerce, or a custom solution, we can help get you to stand out online.
DIGITAL MARKETING – Online marketing is a key driver for today’s business economy. As people move away from doing business in person, today’s economy, online marketing is the key driver for business and having a strong online presence replaces a traditional storefront or location. Our award-winning team is focused on driving leads to your door through Search Engine Optimization, Pay Per Click, Social Media Advertising, Email Marketing, and Content Creation. And we can do this in several languages very well.
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